INSTAGRAM LONGER VIDEOS: THE NEW IGTV FEATURE

By Ogbonnaya Amarachi.

Instagram will increase its video time limit from one minute to 10 minutes for most users, in an attempt to lure younger viewers away from YouTube.

In the expansion, announced earlier in the week, Instagram accounts with large audiences will be able to go as long as an hour. 

Video will be available through Instagram or a new app called IGTV. The video will eventually give Facebook, Instagram’s parent company, more opportunities to sell advertising.

The initiative comes as Facebook struggles to attract teens, while also dealing with a scandal that exposed its leaky controls for protecting users’ personal information.

Instagram’s CEO, Kevin Systrom, told the Associated Press that he hopes IGTV will emerge as a hub of creativity for relative unknowns who turn into internet sensations with fervent followings among teens and young adults.